Max Factor Colour Elixir Lipstick Review

After seeing the amount of views my post on the Max Factor Liquid Effect Pencil Eyeliner got (unfortunately no comments :( ), I have decided to write another makeup review, this time on the Max Factor Colour Elixir Lipstick.  

So Max Factor advertises the Lipstick  as; 

"For instant fabulous colour and smoother, softer* lips over time look no further than Max Factor’s new Colour Elixir Lipstick. The Elixir formula contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips. As you apply the Colour Elixir Lipstick, it actively moisturises and smoothes lips. Enjoy rich and gorgeous looking colour on smooth, beautiful lips!
*vs bare lips "

About the Product in General;

It is in a normal squared gold lipstick tube, which gives it a very classic look.  The lipstick inside comes in the normal lipstick shape, i.e. the teardrop shape.  At the bottom of the tube it indicates the shade of the lipstick, however do not trust that when it comes to buying these lipsticks; always test it as colour varies and sometimes even its finish varies from one lipstick shade to another, such as it may be more shimmery or is matte.  The product comes in various shades, which vary from country to country as one can note in for example the British Max Factor site and the Australian Max Factor Site.  

So does it live up to what Max Factor claims? 

The lipsticks do offer an 'instant fabulous colour' and come in a great variety of colours at that.  Not all are of the same consistency, some are more shimmery/frosty than others (e.g. Secret Cerise) while others do not have any shimmer at all (e.g. Pink Brandy).  When I use these lipsticks the shades really light up my face and give me a more fresher look.  It is important to point out that the colour of these lipsticks is very intense and not as transparent/sheer as the Revlon Lip Butters I have seen (although to be honest I haven't tried them yet, but I saw loads of pictures and videos on other blogs), even though they have a moisturising formula.

According to Max Factor, the lipsticks have a particular moisturising formula and yes it is true.  The instant I tried on one of these lipsticks my lips felt really moisturised and in my opinion I found them even more moisturising then my normal lip balms.  I have tried other lipsticks which didn't have such an instant moisturising effect as this one.  Usually after a couple of hours wearing my old lipsticks my lips would crack, which ended up ruining my whole look.  Luckily, these Max Factor Lipsticks do not chap my lips at all, which is why I have thrown away my old lipsticks and bought 4 of these babies.  

Max Factor also claims that this lipstick smoothes lips, which from personal experience I also agree with this statement as it isn't the first time that I didn't exfoliate my lips and went straight to putting on this lipstick even when I had a slight crack - the result my lips still looked smooth and not icky like when you would apply lipstick on slightly chapped lips with other brands.  

However, I would like to point out that these lipsticks do not have such a moisturising effect when one dabs a little on the lips for a very very slight pop of colour.  So to get the full moisturising effect you have to apply it as you would normally do with a lipstick.  

Now as one can note, Max Factor doesn't advertise these as long-lasting and in fact they aren't, they are pretty average when it comes to lasting power.  The colour doesn't last long, but if one applies a lip liner base before applying this lipstick then it will definitely last. 

Would I buy this again?

Of course, I have bought four in total - Secret Cerise, Pink Brandy, Chili & Sunbronze.  I always loved lipsticks, but my lips always chapped after 2-hours or so but with these my lips never get chapped and the colours are just amazing.  Also after a day wearing one of these lipsticks, the next day my lips would still feel moisturised even when the product has come off completely!

They are a bit pricey here in Malta as they are about 12Euros, but in my opinion I think they are worth every cent.  

Now below you will find a picture of me trying Secret Cerise, as I noticed it is not a very common colour to come-by.  As one can note it is a plum-pinkish colour and has a sort of frosty finish, which makes the lipstick very fun to wear.  (Note I am not wearing any lip liner)

Natural Lips

Wearing Secret Cerise

I hope you enjoyed this review and if you want me to provide you with more swatches of the shades I have I would be glad to oblige, just leave a comment ;D